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This post originally appeared on e-goi’s blog post. This is the behaviour of every human being owning a smartphone… … that “itchiness” driving us to peek at the smartphone whenever we receive a push notification. We can’t resist that urge! We should make good use of this urge to communicate with the users via mobile Read more about Push Notifications: The Marketing channel of the future?[…]
It is really ironic that today we’re talking about bots helping brands in their marketing efforts. I say this because bots will cost marketers more than $7 billion in 2016, based on a study from the Association of National Advertisers. How? If you’re not familiar with bots, you need to know that they’re software programs Read more about How bots will disrupt marketing for brands[…]
Have you ever thought about increasing the return on investment (ROI) of your marketing strategy by leveraging the power of intranet? The company intranet can help every step of the way: from initial brainstorming to dissemination and implementation. This will mak it a more streamlined and cost-effective process. In this article we’ll look at Read more about Increasing the ROI on your marketing strategy with a company intranet[…]
Catch The Attention, Convert And Retain Prospects Using The Power Of Content Marketing. Many people say “money is in the e-mail list”. The first time I heard this sentence, I was wondering how could people make money by gathering e-mail addresses. But then I realized how powerful this strategy is. Do you find it hard Read more about How To Generate And Convert Online Leads[…]
“Content is king.” If you have read some posts about digital marketing, by now you should have heard this sentence too many times. But you know what; don’t take it for its face value. When I started reading about inbound marketing, I thought I just had to blog, use the right key words and get Read more about How to optimize your content for maximum reach[…]